GROW YOUR BUSINESS
Generate more business from the web.
Rare Karma helps position your company as an industry thought leader, so that potential customers find you through channels like blogs, search engines, and social media.
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We review your campaigns and identify where improvements should be made. We can also audit your Analytics, Tag Manager, Facebook Ads, Drip Marketing, Blogging, or any other aspect of your existing marketing.
Every business has a few different customer types that use your product or service for specific reasons. We help you identify and define these personas, and then tailor marketing campaigns specifically around their needs and communication preferences.
A good blog establishes thought leadership, attracts the right kind of traffic to your website, and grows your business. RareKarma will work with you to create blogging content in your own voice without the burden of needing to author everything yourself.
We will set up, manage, analyze, and optimize Google AdWords and Bing Ads campaigns. We can handle from account creation to custom reporting. Most importantly, we’ll make sure you are not overpaying or wasting money on paid search campaigns.
Your blog may bring organic traffic but without a good landing page, you cannot capture the lead or convert the sale. RareKarma will design custom landing pages, measure their performance, and continually improve them to optimize your results.
RareKarma will help you create and manage subscriber lists, and publish useful content to your subscriber base on a regular basis. We’ll also track open rates, click through, conversions, etc. – all the metrics needed to get the most out of email.
Facebook Ads, Instagram, Twitter, YouTube, LinkedIn, etc. Pay-per-click advertising and sponsored content (e.g., boosted posts) can be an important component of your digital marketing portfolio. We can help you decide if paid social is right for your business.
It’s important to push content out to social media regularly, and to engage with your community there. We will put together a social media strategy with you and execute on it so that your brand is engaged and providing relevant content.
A good CRM, configured properly, helps you turn leads into customers. RareKarma will help you configure and integrate CRM with your other infrastructure so that you can automate the process of converting leads to sales.
With Lead Nurturing, you monitor user behavior to trigger the delivery of helpful information designed to move leads. Drip Marketing is similar, but based on time, rather than behavior. RareKarma can design and implement both strategies for your business.
Rare Karma brings science to digital marketing by using analytics to measure and drive results. Together with our clients, we define metrics for every campaign. We report and review the results. We optimize continuously. Our goal is better CTR, CPA, ROAS, and more business for you.