Email is a critical component of your inbound marketing efforts because, through email, you provide content that your prospects and customers value. Effective email educates and solves problems for your target customers. It builds trust and respect for your brand. Effective email converts visitors to leads and leads to customers.
Rare Karma works with you to implement email marketing that people want and expect to receive. We leverage other valuable content (e.g., blog posts, web pages) to encourage your target customers to subscribe to helpful email lists.
Your email content will be focused on your subscribers’ needs, not your company. Why? Because your prospective customers don’t care all that much about your company or your product – they care about their challenges and how you can help solve them. So, together, we will craft and share content that they’ll find helpful.
Interspersed with engaging content, you’ll occasionally include an email to remind your subscribers how your products or services can help them. And you’ll provide a logical next step – a free trial, demo, quote, or conversation with sales perhaps.
But, most of all keep them engaged. Build their trust. That way, when they are ready to buy, they will reach out to you.