Rare Karma works with you to create content that ranks well in the Google searches made by your target customers.


It starts with research to understand your buyer personas and how they use search. From there we create content that matches the intent of their most common searches.


Long gone are the days when you could succeed at SEO by mindlessly stuffing your web pages and blog posts full of the keywords that you wanted to rank for. Today, Google’s search algorithms are a lot smarter. Google rewards content that matches the intent of a user’s search – answering their questions, providing detailed instructions, or solving their problems.


Rare Karma will work with you to develop an SEO strategy that aligns your website and content with the search intentions of the customers you want to attract.