Rare Karma will help you measure everything. Our approach to inbound marketing is metrics driven. Traffic, leads, conversion rates, cost-per-conversion, etc.


We’ll work with you to set goals – from the top of the funnel to the bottom. We’ll define key performance indicators (KPIs) that are tied to your business goals.


We’ll prepare a report for you each month and sit down to review the results.


In HubSpot, we can create dashboards that help you track the complete customer lifecycle, from anonymous visitor to closed customer.


We are also expert in Google Analytics – which we can set up for you to work alongside the tracking provided by HubSpot.  And we can pull in data from other sources as well, setting up tracking for Social Media engagement, Facebook ads, Google AdWords, etc. – almost any type of digital marketing activity can be measured and integrated into your reports.